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Spotify AI DJ Launches in Kenya

Spotify AI DJ Launches in Kenya

On Wednesday, August 8 2023, Spotify announced that it was rolling out AI DJ, in Beta, to Premium users in Kenya. 

DJ is a personalized AI guide that is designed to understand your unique music preferences with exceptional accuracy. 

What’s more, currently in its beta phase, this feature presents a well customised music assortment. 

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Also, what distinguishes it from your typical playlist is the perceptive commentary that accompanies the tracks and artists, carefully curated by Spotify to align with your preferences.

This personalised feature is a fresh addition to the music space. It’s like having a radio station exclusively tailored to your taste. 

Moreover, the music streaming company attributed to the potent fusion of Spotify’s personalization technology, generative AI, and a lively, expressive voice.

“You can now take personalization to the next level. Since launching in the US, Canada, UK and Ireland earlier this year, DJ has become the most discussed Spotify feature on social media. We are very happy to bring it to Kenya today.” –Spotify

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How it Works

Spotify’s Head of Cultural Partnerships, Xavier Jernigan stated that upon release, users will be able to select English language commentary voiced by their initial voice model.

In addition, to locate the personal AI DJ, users will;

1.    Launch the Spotify mobile app on your iOS or Android device.

2.    Navigate to your Music Feed located on the Home screen.

3.    Tap play on DJ.