More content creators are set to monetize their content on YouTube, including creators with smaller followings in its expansion bid.
YouTube, the free video-sharing platform by Google, announced Wednesday to enable creators who are yet to grow a huge audience to start earning much earlier on the channel across all countries where YPP is available over time.
Under the new YouTube Partner Program (YPP), the company lowered monetization regulations to allow creators access to fan funding features including channel memberships, Super Chat, Super Stickers, Super Thanks.
“Big news, you can now unlock earlier access to YPP fun funding and more with fewer subs, shorts views and content watch hours,” said YouTube Creators.
According to the new parameters of the YPP, anyone with at least 500 subscribers can now apply for the monetization program, provided they have uploaded at least three public videos in the last 90 days with a minimum of 3,000 watch hours or 3 million short views.
However, Google will first roll out the new YouTube Partner Program in the U.S., U.K., Canada, Taiwan, and South Korea.
The affiliate program allows creators to feature products from other brands and creators in their content.
Additionally, the creators will be eligible for competitive commission rates on the sales of products tagged in their videos and Shorts.
According to YouTube, the program is currently open to YPP creators based in the USA. In addition, the YPP partners need to have over 20,000 subscribers to be eligible.