TikTok has announced new partnerships in Kenya with Aleph Holdings and Wowzi. These collaborations aim to support local businesses and empower creators.
Aleph Holdings will manage TikTok’s sales and support in Kenya. This move will enhance local expertise and make advertising easier for businesses. Wowzi will help creators grow, connect with brands, and expand their influence.
Carl Jordan, Head of Sales, Global Business Solutions, TikTok – Sub Saharan Africa, said, “We are incredibly proud of our vibrant and rapidly growing community in Kenya. Our partnerships with Aleph and Wowzi reflect our deep commitment to strengthening the local creative ecosystem and driving economic growth.
“These collaborations not only empower Kenyan advertisers with unmatched access to cutting-edge digital ad formats and tailored local support, but also open new doors for the immensely talented local creators to thrive and expand their presence on the platform.”
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Supporting Businesses and Creators
Aleph Holdings will give businesses hands-on support and direct access to TikTok. This partnership simplifies advertising and saves costs by allowing payments in local currency.
Stephen Newton, Regional Managing Director – Sub Saharan Africa – Aleph Holding, said, “In Kenya, media buying on social media platforms is predominantly done via an in-house team, doing deskside research on best practice, and using a company credit card to book advertising campaigns.
“With Aleph partnering with TikTok in the domestic market, not only is there a cost saving thanks to paying with local currency, but it also provides businesses direct access to insights from TikTok themselves.”
Wowzi will help TikTok creators improve their skills and build personal brands. This partnership strengthens the #LevelUpAfrica Program, which has already helped many Kenyan creators.
Mike Otieno, Co-founder & President, Wowzi, said, “We’re thrilled to have been appointed as the creator management partner for TikTok in Kenya. There is so much incredible creative talent emerging from Kenya, and TikTok provides a unique platform for these creators to express themselves, connect with the local community, and reach audiences around the globe. Our partnership will open even more doors and provide valuable opportunities for creators to thrive on the platform.”
TikTok’s partnerships will boost Kenya’s creative ecosystem. Businesses will get better advertising support, and creators will find new opportunities to grow.