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South Africa Start-up EMGuidance Launches Digital Prescription Tool 

South Africa Start-up EMGuidance Launches Digital Prescription Tool

A South African digital healthcare start-up, EMGuidance has launched a new digital prescription tool designed to transform the way prescriptions are managed and shared.

According to the cofounder Dr Mohammed Dalwai, the platform seeks to optimise patient-care outcomes by giving healthcare professionals access to advanced digital tools in South Africa and Sub-Saharan Africa.

In addition, EMGuidance will allow doctors to quickly generate digital prescriptions from an app or a personal computer. 

“The world of medicines is in a state of constant change, with new drugs, science and data around the safety and efficacy of medicines emerging almost daily, not to mention changing scheme rules. 

This makes it practically impossible for any doctor to stay abreast of the latest developments without the support of a digital tool. 

By making the system as smart as possible, we’re saving doctors time and reducing costs and risks,” said Dr Dalwai.

This offers a host of benefits, including improved accuracy, time-saving, improved patient safety and compliance, and increased efficiency. 

In addition, pharmacists will also benefit through scripts having a trackable history, more efficient workflows and a decrease in dispensing errors.

Other service opportunities include giving workers access to the latest diagnostics and treatment protocols, education, and local medicines guidance from across the healthcare ecosystem and medical industry.

EMGuidance as a game-changer 

Dr Dalwai explained that EMGuidance is already the largest and most engaged online platform for Healthcare Professionals (HCPs), with over 57,000 registered users in South Africa, and its new tool, PrescriBIT.

This transformation is demanding HCPs to not only review digital solutions for treatment of patients, but also to shift their mindset from traditional engagement methods (such as face-to-face consultations, paper-based notes, printed journals), to serving patients in the best possible way.

HCPs use a range of digital channels to connect with the medical community. 

According to Wisconsin Healthcare Public Relations and Marketing (WHPRMS), about 60 percent of doctors use social media for professional use to explore medical information.

Digital transformation has impacted numerous industries, including healthcare, especially since the COVID-19 pandemic.

Just like thousands of social media influencers who showcase different cultures from food, fashion and technology among others, healthcare professionals are also tapping into the power of the internet to communicate with one another and create certain issues of importance to them and their audiences.