Snap Inc. has introduced its Advanced Partner Program for creator agencies in the MENA region. The program gives agencies access to Snap’s tools, insights, and expertise to enhance their campaigns.
It also strengthens Snap’s goal to empower creators and business partners in the region. Participating agencies will earn the Snap Advanced Partner Badge.
Over 67% of Snapchat users follow creators for authentic daily life updates. This highlights their trust in creators’ content.
For brands targeting GCC audiences, this is a valuable chance to create relatable and engaging sponsored content.
A Snap survey found 97% of users accept sponsored creator content. Additionally, 59% of users made purchases after viewing such content.
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Snap’s Tools and Insights for Agencies
The program provides agencies access to the Creator Discovery API. This feature helps them find Snap Stars and optimize campaigns.
Agencies will also benefit from Snap Focus, an e-learning platform offering certifications on various modules. Early access to the Snap Creator Marketplace (Beta) is another key feature.
Jake Thomas, Head of UAE Market at Snap Inc. in MENA, said, “We know that trust, transparency and authenticity are the key drivers for brand-sponsored creator content on the platform.
“This program reflects our commitment to facilitate collaboration between our partners and our creator community, leveraging insights and data to drive meaningful business outcomes.”
Pilot Agencies Leading the Way
Snap has launched the program with a select group of agencies in a closed pilot phase. These include ArabyAds Group, Brand Ripplr, Creo, Influencer, InHype, LAVAD, Moalen, Publicis Groupe – Content Practice, Sociata, The Goat Agency MENA, and Vamp.
Snap celebrated the program’s launch with a Partner Enablement Day in Dubai. The event featured hands-on training and live tool demonstrations.
The Advanced Partner Program marks a big step in Snap’s mission to create a collaborative and authentic creator ecosystem in MENA.