In August 2023, Buupass, Kenya’s leading travel platform, partnered with the award-winning fintech company, GiftPesa. This holiday season, millions of Kenyans will benefit from this collaboration more than ever.
The companies have introduced digital travel vouchers. This offers a more flexible and convenient way for Kenyans to manage and gift travel arrangements during the bustling holiday period.
The holiday season in Kenya typically kicks off at the end of November, with families and friends traveling across the country. Buupass, known for simplifying travel bookings, has taken a significant step forward by integrating GiftPesa’s digital voucher technology. This new feature allows users to purchase and send travel tickets as digital gifts, directly to recipients’ mobile phones.
“We’ve noticed a growing demand for digital solutions in the travel industry, especially during peak periods like the holiday season,” said Sonia Kabra, director and co-founder at Buupass.
“This partnership with Gift Pesa enhances the travel experience for our customers. It also offers them a convenient way to send travel tickets as gifts. Additionally, they have a safety net for unconfirmed travel dates.”
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Flexibility and Convenience Redefined
Unlike traditional paper vouchers that can expire or get lost, GiftPesa vouchers are valid for 12 months. They can be redeemed in parts at over 3,000 outlets across the country.
This flexibility allows recipients to use the vouchers for multiple trips or select their preferred destination, making travel more accessible.
Holiday travelers can also avoid long queues at ticketing stations. With digital tickets, they can walk straight to their buses and board without delay. This convenience is set to make traveling during the festive season easier for families and friends.
A Shift Toward Digital Travel Solutions
The service, which is already launched, allows Buupass users to purchase travel tickets and send them as digital vouchers stored on mobile devices. This ensures a safer and more efficient experience for all.
As Kenya continues to embrace mobile-first solutions, this partnership between Buupass and GiftPesa signals a shift toward the future of travel bookings.
The collaboration not only simplifies travel arrangements but also aligns with the broader trend of digitization in Kenya’s fintech and transport sectors. Families and friends can now reunite with greater ease during the busy holiday season.