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Brand Africa 100: List of Africa’s Most Admired Brands Unveiled

Brand Africa, in partnership with Geopoll, Kantar, and Brand Leadership, has unveiled the much anticipated Brand Africa 100 2023.  

This marks the 13th edition of this esteemed report, offering an extensive ranking of the most esteemed brands throughout the African continent.

In light of the ongoing growth in the African economy, it is of paramount importance to recognize and applaud the brands that deeply connect with African consumers. 

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The Brand Africa 100 stands as the ultimate compass, showcasing the brands that have effectively won the affection and trust of the African people.

Covering 32 African countries which collectively account for over 85% of the continent’s GDP and population, this survey provides a thorough insight into brand perception and appeal across the varied African consumer demographic.

Through extensive research spanning from February to April 2023, brands across all economic sectors within Africa were meticulously examined and assessed.

Selected Brand Africa 100 Rankings

Most Admired Brands – Top 100

Nike (USA)

Adidas (Germany)

Samsung (Korea)

Most Admired African Brands (Prompted)

Dangote (Nigeria)

MTN (South Africa)

DStv (South Africa)

Most Admired Africa Brands (Unprompted)

MTN (South Africa)

Dangote (Nigeria)

Tradekings (Zambia)

Most Admired Media Brands

DStv (South Africa)



Most Admired Financial Services Brands

Standard Bank (South Africa)

Equity Bank (Kenya)

ABSA (South Africa)

Companies that best exemplify Africa Pride

Dangote (Nigeria)

Ethiopian Airlines (Ethiopia)

MTN (South Africa)

Sustainability – Doing Good for People, Society and the Environment – NGO

Unicef (USA)


Red Cross (Switzerland)

Sustainability – Doing Good for People, Society and the Environment – African Brands

MTN (South Africa)

Dangote (Nigeria)

Azam Group (Tanzania)

Sustainability – Doing Good for People, Society and the Environment – Non-African Brands

Coca-Cola (USA)

Vodafone/Vodacom/Safaricom (UK)

Unilever (UK)

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