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Blueroomcare Secures Pre-Seed Funding to Expand Mental Health Services

Blueroomcare, a Nigerian healthtech startup, has closed its pre-seed funding round. The round was led by EHA Ventures, and included TVC Labs and Innovest Africa. These funds will help develop Blueroomcare’s technology and expand services within and beyond Nigeria.

Blueroomcare is an online therapy platform that was founded in 2022 by Moses Aiyenuro, the CEO and Ebunoluwa Collins, COO. It offers text, video, or voice chat sessions with licensed therapists and mental health professionals.

The platform also provides various mental health services, such as grief counselling, group therapy, trauma-focused therapy, addiction recovery, family-based therapy, stress and anxiety management, relationship therapy, couples therapy, and psychiatry.

New Services and Expansion Plans

These services fall under individual therapy, group therapy, and wellness programs, all covered by insurance. The company is aimed at launching teen and adolescent therapy services in 2023 but is still in the pilot phase.

“We’ve conducted a few teen therapy sessions, often as an extension of couples therapy,” Aiyenuro noted.

Blueroomcare makes mental health care accessible by addressing barriers like cost, stigma, and accessibility. Additionally, it connects individuals with dedicated therapists available for one-on-one, on-demand sessions.

Therapy plans start at ₦4,160 ($2.71) weekly. The company also supports businesses through an Employee Assistance Program (EAP), offering psychosocial support, wellness clinics, and mental health screenings for teams.

Also Read: Egyptian Healthtech Startup i’SUPPLY Raises Pre-Series A Funding

Competitive Edge and Future Plans

Blueroomcare competes with firms like MyTherapistng and Akoma Health but focuses on serving insurance members. This approach is more sustainable than targeting direct-to-consumer markets.

The startup claims to be the largest insurance-covered therapy service in Africa, covering over 2 million Africans. It partners with HMOs such as Reliance, AXA, Leadway, and Tangerine.

The platform combines advanced algorithms with personalized support from licensed professionals for a comprehensive mental health experience.

Global organizations support Blueroomcare, offering expansion opportunities. With new funding, the company plans to enhance its platform, introduce new features, and reach a broader audience.

It will pilot services in Eastern and Southern Africa and is in advanced talks with several organizations.