Kaspersky predicts AI will become a normal part of life in 2025, while privacy and cyber risks will intensify. The cybersecurity company shared these insights in its annual Security Bulletin, which outlines upcoming trends and challenges for consumers.
AI Becomes Mainstream in 2025
Artificial intelligence is expected to integrate deeply into everyday life. Operating systems like iOS and Android will expand AI-enhanced features. People will rely on AI for communication, workflows, and creative tasks. However, this brings risks, particularly from personalized deepfakes. Current detection tools struggle to identify fake content effectively.
Anna Larkina, a privacy expert at Kaspersky, said: “Advances in AI, privacy protection, and data ownership frameworks will reshape the way people interact with technology and manage their digital lives.”
Privacy concerns will also grow. Regulations like GDPR and California’s CPRA are pushing for more user control over personal data. By 2025, individuals may monetize their data or transfer it across platforms. Decentralized storage could give users even more autonomy over their information.
Also Read: Bboxx Partners with AWS to Revolutionize Customer Service with AI
Gaming Scams and Subscription Fraud on the Rise
Cybercriminals will exploit major gaming and movie launches in 2025. Fake pre-orders, malicious downloads, and phishing campaigns are likely to target popular titles and blockbusters. Kaspersky highlights Mafia: The Old Country and Death Stranding 2 as potential targets. Similarly, movies like Superman and Jurassic World Rebirth could attract counterfeit merchandise scams.
Subscription fraud is another growing threat. Fake services mimicking legitimate platforms may trick users into revealing personal and financial information. Identity theft and phishing attacks are expected to rise alongside these schemes.
Cyberbullying and Stricter Online Laws
Political polarization could worsen cyberbullying in 2025. Social media algorithms and AI tools for deepfakes may fuel online harassment. Global platforms will allow cross-border targeting, intensifying the problem.
Australia may set a global example with its proposed law to ban social media for children under 16. If successful, stricter online rules could follow. Instagram already uses AI to verify users’ ages, signaling a shift toward tighter digital governance.
Kaspersky believes 2025 will be shaped by innovation and regulation. Privacy protection and AI developments hold great potential but require careful oversight. As Larkina notes, these changes “demand careful oversight to ensure they serve consumer interests.”
The cybersecurity landscape will continue to evolve rapidly, presenting both opportunities and challenges for users worldwide.